ISO (Innobiliare Sud Ovest) Un-real Estate
A fictional real estate agency for the sale of public goods
2019–ongoing
— ISO is an ongoing artistic infrastructure that reactivates a long-term photographic archive, using real estate rhetoric and symbolic transactions to expose the privatization of the commons.
By adopting the language and tools of the property market, the project reveals the contradictions between public space and private speculation, activating forms of participation and symbolic ownership.
ISO advertising campaign, 3D billboard installation, Naples, 2020
HOW IT OPERATES
Innobiliare Sud Ovest agency office at Edenlandia amusement park, Naples, 2020
ISO installation view, realised within Studio Lombard DCA / BBS-Lombard, which was transformed into a fictional real estate office, Milan, 2023
ISO catalogue interaction, Naples, 2023
Public poster announcing the forthcoming opening of Innobiliare Sud Ovest – Agenzia del Controspazio, aA29 Project Room, Caserta, 2021
Ph. © Ernesto Tedeschi.
An iNNobiliare* agency: behind the guise of a traditional real estate sale, speculative mechanisms emerge through which properties that should already belong to citizens are turned into market assets.
The project adopts parody as a critical tool to reflect on the dispossession of public property experienced by the community.
— Chiara Zocchi
*The project title derives from a wordplay in Italian between “immobile” (real estate property) and “innobile” (“less-than-noble” / degraded).
ANNOUNCEMENTS
PUBLIC ACCESS
Forms currently available in Italian only.
English version coming soon.
PUBLICATION
Innobiliare Sud Ovest – Speciale Bagnoli, artist’s publication, limited edition of 500 copies with optional NFT certificate activation, 2020
© Giovanni Scotti, ISO T 003, 2021
Innobiliare hands over the weapons of perception. It declares that seeing, in itself, is unsustainable.
— Ernesto Tedeschi
Selected publications include:
Domus (IT/EN)
The Palgrave Handbook of Digital and Public Humanities
L’Arca International (IT/EN)
Juliet Art Magazine (IT/EN)
PROJECT EXTENSIONS
ISO reconfigured as a satirical television report, extending its investigation of public assets and urban speculation through the language of broadcast media.
Watch on Vimeo →